Are you actually thinking “Does Page Speed affect SEO? then somewhere you need a satisfactory answer for your question to clear up the doubts hovering the mind. In simple words, it’s quite evident that page speed optimization for SEO is quite essential.
Now you would be asking “Why is Page Speed important for SEO?”. There are certain reasons behind it and those would be enumerated in this blog.
It’s not you alone on this planet, who has questions in the mind such as:
Does page speed affect or influence seo practice?
How can I increase website page speed?
How much does page speed affect seo?
How much does page speed affects ranking?
Every second person who owns a website comes up with these questions being a beginner as he/she is not well aware of the consequences of slow website page speed on SEO. In short they do not know How Page Speed Affects Your Google's Ranking and SEO. If you are facing such a problem, this is no new which is being heard in this digital world.
Causes Behind Slow Web Page Speed
Your host: you get what you paid. In the since quite a while ago run, a modest offer can harm your page speed. Pick the right host that fits your business size.
Too enormous images: images that are too overwhelming to even think about loading can truly bring down your page speed. It is regularly because of additional information included in the comments or to an absence of compression. Lean toward PNG for images that don't require high details like logos and JPEG for photos.
External implanted media: outside media like videos are highly important yet can to a great extent lower your load time. To gain some heap time, host the videos all alone server.
Unoptimized browser, plugins, and application: you should test your website on all browsers since they don't stack your site in the same way. Also, apps like Flash can seriously bring down your page speed.
Too numerous ads: something other than bothering your visitors, lots of ads have the downside to slow down your page speed.
Your subject: some highly designed themes containing a ton of effects can penalize your heap page.
Widgets: some social buttons or remark areas can have an impact on your page speed.
Double-zoomed code: if your HTML/CSS is not efficient or excessively dense, it will bring down your page speed.
Top ways to Increase Web Page Speed
Here are the 5 ways to increase page speed and improve SEO results.
Compress images
Huge image files can have a significant negative impact on the page speed performance. Images regularly represent the largest portion of bytes while downloading a page. This is why optimizing images, for the most part, returns the biggest improvement in speed performance. Compressing your images using an image compression instrument will diminish their file size leading to faster loading pages for the two users and search engines, which in turn will positively affect your organic search rankings.
Leverage browser caching
Internet browsers store quite a bit of information, including images, JavaScript files, and stylesheets. The benefit is that when visitors revisit your site, the browser doesn't need to reload the entire page. If your server does not include caching headers or if resources are stored for a short period of time, at that point pages on your site will stack slower because browsers must reload the entirety of this information.
Google recommends setting a minimum reserve time of multi-week (and ideally as long as one year) for static assets, or assets that change infrequently. So, ensure you work with your web designer to ensure caching is set up for optimal page speed performance.
Decrease server response time
There are numerous potential factors that may slow down the response of your server: slow database queries, slow routing, frameworks, libraries, slow application logic, or insufficient memory. Every one of these factors should be thought about when trying to improve your server's response time.
The best server response time is under 200ms. SEO marketers should work with their website hosting provider to diminish server response time and increase page speed performance.
Enable Gzip compression
Your pages will stack slower if your site has compressible resources that are served without Gzip compression. Gzip, a software application for file compression, should be utilized to decrease the size of files on your site such as CSS, HTML, and JavaScript (however not images).
You will need to determine which kind of server your site runs on before enabling Gzip compression as every server requires a unique configuration, for instance:
Apache: mod_deflate
IIS: Configure HTTP Compression
Nginx: ngx_http_gzip_module
Again, your hosting provider can assist you with enabling Gzip compression accordingly. You'd be surprised how much faster your pages load by having Gzip implemented.
Avoid multiple landing page redirects
Having more than one redirect from a given URL to the final landing page can slow page load time. Redirects brief an additional HTTP request-response which can defer page rendering. SEO Marketers should minimize the number of redirects to improve page speed. Check your redirects and ensure you don't have excess redirects that could be slowing load time of web page.
Conclusion
SEO marketers must examine and improve page speed. An extraordinary spot to start is compressing images, utilizing caching, reducing server response time, enabling file compression, and removing multiple/excess redirects. Taking help of New York SEO Service Agency in USA can be really helpful if you require to improve the page speed of your website.